Marketing
Find out the different ways that QSR’s are using their loyalty programmes
Loyalty programmes continue to be a powerful revenue-generating tool for QSR’s as some reach hundreds of thousands of members, and delivering a huge...
Find out the different ways that QSR’s are using their loyalty programmes
Loyalty programmes continue to be a powerful revenue-generating tool for QSR’s as some reach hundreds of thousands of members, and delivering a huge...
Dreamy Donuts to give away coffee machines
Customers with creative explanations as to why they want a coffee machine in their home stand to win an Ascaso coffee machine and grinder and 1kg of...
Jamaica Blue launches Stop Before You Shop promo
Jamaica Blue cafés will be giving away 20 $1,000 VISA vouchers as well as one $10,000 VISA voucher.
McDonald's Australia taps Leo Burnett as advertising agency for McCafé & Family portfolios
McDonald’s longstanding agency partner, DDB, will retain the lion’s share of the McDonald’s portfolio.
Wow, Whattadeal!: How QSR’s are boosting trials and brand reach with deal sites
In this second installment of our exclusive series, we look into the popularity of Deal of the Day sites like Groupon by asking QSR’s: “Have you used...
ISSUE OF THE MONTH: Are you looking at co-promoting?
We ask industry analyst Bettina Kurnik of Euromonitor what are the upsides and downsides of these collaborations.
Jolly Miller animates new AD to delectable results
The café-patisserie franchise struck brand gold with its simple, low-cost but memorable TV commercial.
Domino's launches online catering tool
The catering tool is available for both pick-up and delivery orders, and can be accessed through a link on Domino’s current online ordering system.
Guzman y Gomez opens first Victorian location
Almost 1,400 patrons trooped to GYG Highpoint and got free Burritos.
Baskin-Robbins Australia rolls out international store design
Called Happy 1.0, the international store design successfully introduced in Canada, England, Singapore, and South Korea is now in Australia.
SumoSalad offers lunch at half price
In partnership with LivingSocial, SumoSalad slashed the normal $10 price of a complete lunch meal.
Crust launches new mobile app
The app allows users to choose from the Crust menu or customise pizzas.
LivingSocial’s Pizza Hut deal breaks record
It generated the highest voucher sales for any deal in Australia to date.
Chatime teams up with Horizon Communication Group
Horizon has been appointed to build brand awareness for Chatime amidst franchise expansion plans.
Eagle Boys Pizza kickstarts Your Big Score promo
In celebration of the 2012 State of Origin, each week one customer will win an Ultimate Home Entertainment Footy Pack valued at more than $7,000 each...
Pizza Hut launches Windows Phone app
It’s Australia’s first pizza ordering app for a Windows Phone.
Hungry Jack’s launches its iPhone app
The integrated mobile rewards program is designed to drive loyalty through a unique ‘Shake & Win’ feature.
